Financial marketing

Room 101

26th August 2019

“You asked me once, what was in Room 101. I told you that you knew the answer already. Everyone knows it. The thing that is in Room 101 is the worst thing in the world.”

Rather than regaling you with a report on the much-loved, fast-moving formatted panel show chaired by Frank Skinner, we refer here to the original Room 101 – a place introduced in the novel Nineteen Eighty-Four by George Orwell. It is a torture chamber in the Ministry of Love in which the Party attempts to subject a prisoner to his or her own worst nightmare, fear or phobia.

Here are just a few of ours:

Clinical Sameness Syndrome

Is there anyone else in your industry that could credibly make your current Brand Promise? (Tip: If you said anything about “friendly, personal service,” or being “the most innovative provider of business solutions,” the answer is most definitely “yes”).

Anti-Social Media Disorder

Does your organisation understand how to leverage social media or even how valuable this could be to your business? An agency that knows how to engage communities, attract user generated content and increase your online presence with knowledge of effective online strategies will open your eyes to a new world of opportunity.

Getting Historical

Assumptions made when the brand was created may no longer hold true. Continually analyse and evaluate changes in the perceptions of your target audiences when exploring opportunities for brand expansion, repositioning and revitalisation.

Commitment Phobia

Is your organisation reducing its marketing budget? Millward Brown’s research has demonstrated consistently that cutting your marketing budget results in a substantially weaker ‘bond’ with customers, reduced loyalty and a far less profitable brand.

Delusions of Brandeur

Loving your new branding is great but are you risking placing look and feel over and above marketing integration, strategic substance and user experience? The Financial Marketing Brand Workshop process will set you on the path to creating a brand that means something and matters to your stakeholders. Coco Chanel summed it up perfectly – Ask yourself the question from your customer’s point of view: “Why should I care about you?” At FM, we help you answer that.